Business Track

Business Track Instructors

Gregory Lindberg

Gregory Lindberg – Bio:  Greg Lindberg has been an Economic Development Specialist with the U.S. Small Business Administration (SBA) for the last 3 years.  He leads SBA’s education, training and outreach.  Prior to his time at SBA he was the General Manager of a leadership, innovation and product development consulting firm working with companies like: GE, AT&T, PwC and Disney.  He holds an undergraduate degree from the University at Buffalo in Finance and an MBA in Marketing from the University at Buffalo.  Greg is a proud father, husband and Western New Yorker, who is committed to helping the region succeed.

Watch this, listen up, click here!, Improving your Social Media Marketing

Social Media Marketing is a great way for small businesses to spread their message.  With the number of people on Social Media, it is important for your message to be heard and not lost in the crowd.  Attend this seminar to learn how to get noticed online and turn leads into customers.  This seminar will focus on tips for improving Facebook and Instagram engagement for photographers.

Victoria Reynolds

Victoria Reynolds – Bio:  Victoria Reynolds is a 27-year employee of the SBA. She has served in a variety of capacities including Loan Specialist,  Branch Manager and currently serves as the Deputy District Director for SBA’s Buffalo District.   In this capacity, she manages the delivery of the agency’s financial assistance, entrepreneurial development and procurement assistance programs  throughout Western NY.  She is a graduate of Nazareth College with a B.S. degree in Business Administration and Economics.

The SBA & You  – A Partnership for Small Business Success

What does SBA offer to small business owners? The programs are many and varied, and the qualifications for each are specific. SBA can help facilitate a loan for you with a third party lender, guarantee a bond, or help you find venture capital. Understanding how SBA work is the first step towards receiving assistance.

Topics covered:

  • The Right Way to Think About Credit
  • Free Resources to Move your Business Forward
  • Business Planning; an Essential Step

Arba Cooper

Arba Cooper has 30 years of diverse experience in sales and marketing including 20 years as a small business owner. She has an Electrical Engineering degree from Howard University.  Since 1999 she has designed hundreds of websites for entrepreneurs. In 2015, she became the first woman (and minority) to chair the Buffalo Niagara SCORE chapter. She volunteers as a SCORE Certified Mentor. She works full time as a web designer for one of the largest digital media services companies in Western NY.  Arba knows that God has truly blessed her with many talents and abilities. She has a passion to help others learn how to improve themselves professionally, personally and financially.

Website Design Secrets: Making Money on the Internet

Your website is your face to the world. Your prospects and customers will find you and first evaluate you through your website. Do you even have a website and does it say what it should? You have seconds to give the visitor a reason to stay and to learn why they should buy from you or one of your hundreds of competitors.

Topics covered:

  • Using a website as part of a marketing and sales strategy
  • Affordable ways to build a website
  • Fundamentals of effective web design

Edward M. Warnke, CPA

Ed Warnke joined Accela, Inc. as Business Development Manager in January of 2015 and is responsible for M&A Development in the Finance and Asset Management Market for Local Government. Prior to his current role, Ed was Chief Executive Officer of KVS Information Systems since 1999. Ed has over 35 years of audit and financial software industry experience including development, product management, marketing, sales and support. Prior to joining KVS, Ed was General Manager – Canada for Elite Information Systems, a publicly traded accounting software company for the legal market. Ed also has five years’ experience as Computer-Audit Manager for Delaware North Companies.  Ed has a degree in Accounting from Niagara University and is a member of the American Institute for Certified Public Accountants.

Business Financials and Taxes: Keep Your Business on Track and Legal

Managing your cash flow and keeping the taxman happy are essential to sustainability. Learn the vital accounting reports you must use and how they help you to operate and stay out of tax trouble. Keep it simple so you can focus on your art and your business.

Topics covered:

  • The three vital accounting reports
  • How to keep track
  • Basics of tax compliance

Steven Martin

Steven C. Martin is a small business owner and business improvement expert with over 40 years of hands on experience including two decades of responsibility for marketing and sales. In 1999 he was the 136th person in the world to be granted a M.Sc. in Creativity and Innovation. He is a published author and patented inventor who consults internationally.

As a Certified SCORE mentor for five years and a past Chapter Chair of Buffalo Niagara SCORE he has mentored and taught hundreds of budding entrepreneurs and existing businesses to help them to achieve their goals.

Marketing & Selling Art: The Reality is Not What You Think

You are missing out if you think you are just selling pretty pictures and art. Explore and understand the 30 elements of value that your prospective customers will consider consciously and unconsciously as they decide whether to buy from you. Mastering this knowledge can supercharge your marketing and sales.

Topics covered:

  • The 30 elements of value
  • Understanding what the client is actually buying
  • Creating a bridge from art to sale
  • Understanding what the client is actually buying
  • Creating a bridge from art to sale

John Vitale

A systems professional for over 40 years, John has participated in business planning for many companies, ranging from small sole proprietorships to large international firms.

John was a management consultant with an international consulting firm where he directed engagements with an emphasis on attaining practical, timely results.

He teaches as an adjunct instructor at Millard Fillmore College, State University of NY at Buffalo.  He holds a Bachelor’s and Master’s degree in Education from Buffalo State College.

John is a SCORE certified mentor and current Chair of the Buffalo Niagara chapter.

Business Planning Made Easy

You are at financial risk if you are running without a plan. We know that planning can be a challenge so this short course will give you tools to make sure that you can stay on track and achieve success. Benjamin Franklin “If you fail to plan, you are planning to fail.”

Topics covered:

  • Tools for “instant planning”
  • Evaluating what you are doing
  • SMART planning

 

Almarie Falbo

Almarie Falbo is a Business Operations executive with extensive experience in identifying and reframing business and operational issues.  Through hands on management leadership, she has implemented enterprise initiatives to improve or overhaul complicated business processes in a variety of industries.  Almarie’s passion is applying her business and management insights across organizations both large and small.

Ms. Falbo began her career with Xerox Corporation.  From there she joined Bausch & Lomb where she established strategic sourcing.  Next she took her experience to Silicon Valley, when NEC recruited her for the executive team to evaluate the attractiveness of the retail PC market; subsequently she became COO.  Ms. Falbo continued her career with technology renaissance companies; first, Agilent Technologies, and second Avaya. Most recently she was focused on establishing Ally Financial as an enduring market leader in auto financing.  Today, she is deeply engaged in bringing success to small and mid-cap companies.

Ms. Falbo earned her MBA in Finance from the University of Rochester William E. Simon Graduate School of Business Management and her Bachelor of Arts in Mathematics with honors from the State University Center of New York at Buffalo.

Seven Steps to Creating a Legal Small Business: From Hobby to Reality

Do you want your business to make money? You may have started your photography business with a camera and a dream but now it is time to make sure you are operating legally and in a business-like manner. Learn what you need to do to run like a business.

Topics covered:

  • Organizing for success
  • Planning to reach goals
  • Operating effectively